©2008, A. Jeanroy, Licensed to About.comValue added products, means using a single product, like lavender, to make other items. In the case of lavender, this could be lavender wands, salve, eye pillows, cookies, dryer bags and more. Value added is giving the customer more reason to purchase from you, because you are offering more than just that single thing you started with. A customer may never have the desire to grow a lavender plant, but would love to have a lavender filled eye pillow. Your customer base has now increased, with little effort.
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